> For the complete documentation index, see [llms.txt](https://docs.reachplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reachplatform.com/business-and-setup-context/brand-onboarding-configuration.md).

# Brand onboarding configuration

Exact onboarding fields, required business inputs, and brand assets needed to launch a new MVNO brand on Reach.

### Overview

Use this page to collect the **inputs Reach needs for setup**. This covers configuration for a **turnkey MVNO brand**.

For the end-to-end flow, use [Brand onboarding workflow](/business-and-setup-context/brand-onboarding-workflow.md).

{% stepper %}
{% step %}

#### Complete required inputs

Fill every field marked with `*`.
{% endstep %}

{% step %}

#### Provide assets

Upload images and icons in the required sizes.
{% endstep %}

{% step %}

#### Review staging

Confirm copy, branding, plans, and support details.
{% endstep %}

{% step %}

#### Launch

Reach enables production after brand sign-off.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
Fields marked with `*` are required.
{% endhint %}

### Brand essentials (identity, contacts, brand assets)

These details appear across your **website** and **customer communications**.

#### Identity and emails

| Input                   | Required | Notes                                       | Example                     | Owner           |
| ----------------------- | -------- | ------------------------------------------- | --------------------------- | --------------- |
| Brand Name              | Yes\*    | Customer-facing name across web/app/comms   | SkyWave Mobile              | Pre-requisite   |
| Legal Name              | Yes\*    | Used on legal and tax documents             | SkyWave Communications LLC  | Pre-requisite   |
| Brand Short Name        | Yes\*    | Used where space is limited                 | SkyWave                     | Pre-requisite   |
| Primary Email Address   | Yes\*    | Official communications + key notifications | <support@skywavemobile.com> | Member can edit |
| Reporting Email Address | Yes\*    | Receives reports and analytics exports      | <reports@skywavemobile.com> | Member can edit |
| Finance Email Address   | Yes\*    | Receives invoices and statements            | <finance@skywavemobile.com> | Member can edit |

### Brand visual identity

| Input                   | Required | Spec                                              | Example / default                      | Owner           |
| ----------------------- | -------- | ------------------------------------------------- | -------------------------------------- | --------------- |
| Brand Logo              | Yes\*    | PNG, transparent background, 120 × 45 px, ≤ 10 KB | —                                      | Member can edit |
| Favicon                 | Yes\*    | PNG/JPEG/ICO, 32 × 32 px or 16 × 16 px, ≤ 10 KB   | —                                      | Member can edit |
| Brand Primary Color     | Yes\*    | Hex color                                         | Example: `#0057FF` (default `#000000`) | Member can edit |
| CTA Button Text Color   | Yes\*    | Hex color. Ensure contrast                        | Example: `#FFFFFF` (default `#ffffff`) | Member can edit |
| Password-protected site | Yes\*    | Protect staging access                            | Default: No                            | Member can edit |

### Social media links

If a link is provided, Reach shows the corresponding icon on the website.

| Input         | Required | Example                               | Owner           |
| ------------- | -------- | ------------------------------------- | --------------- |
| Facebook URL  | No       | <https://facebook.com/skywavemobile>  | Member can edit |
| Instagram URL | No       | <https://instagram.com/skywavemobile> | Member can edit |
| X URL         | No       | <https://x.com/skywavemobile>         | Member can edit |
| YouTube URL   | No       | <https://youtube.com/@skywavemobile>  | Member can edit |

### Address

| Input          | Required | Notes                                             | Owner           |
| -------------- | -------- | ------------------------------------------------- | --------------- |
| Address Line 1 | Yes\*    | Office / HQ address used in formal communications | Member can edit |

### Contact person details

This person is the primary point of contact for onboarding and operations.

| Input          | Required | Notes                                       | Owner           |
| -------------- | -------- | ------------------------------------------- | --------------- |
| First Name     | Yes\*    | Primary onboarding contact                  | Member can edit |
| Last Name      | Yes\*    | Primary onboarding contact                  | Member can edit |
| Contact Number | Yes\*    | Phone number for operational communications | Member can edit |

### Website content (homepage banners, images, headings)

These fields control content on your **website homepage**.

Asset specs are also listed in the standard content and branding reference.

#### Banner images (required)

| Input                     | Required | Spec                              | Owner           |
| ------------------------- | -------- | --------------------------------- | --------------- |
| Banner Image — Desktop    | Yes\*    | PNG/JPEG, 1440 × 500 px, ≤ 500 KB | Member can edit |
| Banner Image — Tablet     | Yes\*    | PNG/JPEG, 768 × 500 px, ≤ 500 KB  | Member can edit |
| Banner Image — Mobile web | Yes\*    | PNG/JPEG, 375 × 210 px, ≤ 500 KB  | Member can edit |

#### Banner copy

| Input                | Required | Constraints                | Example / default                                                                   | Owner           |
| -------------------- | -------- | -------------------------- | ----------------------------------------------------------------------------------- | --------------- |
| Banner Heading       | No       | Max 76 characters          | Example: “Stay Connected Anytime, Anywhere” (default: Reliable. Simple. Honest.)    | Member can edit |
| Banner Sub-heading   | No       | Max 60 characters          | Example: “No contracts. No surprises.” (default: The way mobile service should be.) | Member can edit |
| Banner Heading Color | Yes\*    | Hex color. Ensure contrast | Example: `#FFFFFF` (default `#000000`)                                              | Member can edit |

#### “Bring Your Own Device” section

| Input               | Required | Constraints / spec               | Example / default                                                            | Owner           |
| ------------------- | -------- | -------------------------------- | ---------------------------------------------------------------------------- | --------------- |
| Section Image       | No       | PNG/JPEG, 530 × 352 px, ≤ 500 KB | —                                                                            | Member can edit |
| Section Heading     | No       | Max 62 characters                | Example: “Keep Your Phone, Switch Easily” (default: Bring your own device)   | Member can edit |
| Section Description | No       | Max 152 characters               | Default: Compatibility matters. Make sure your phone works with our network. | Member can edit |

#### “Best Network” section

| Input               | Required | Constraints / spec               | Example / default                                       | Owner           |
| ------------------- | -------- | -------------------------------- | ------------------------------------------------------- | --------------- |
| Section Image       | No       | PNG/JPEG, 530 × 352 px, ≤ 500 KB | —                                                       | Member can edit |
| Section Heading     | No       | Max 62 characters                | Default: America’s best network                         | Member can edit |
| Section Description | No       | Max 152 characters               | Default: Experience unmatched coverage and fast speeds. | Member can edit |

### Business sector and plan selection

| Input           | Required | Notes                                                                                                                | Example / constraints       | Owner           |
| --------------- | -------- | -------------------------------------------------------------------------------------------------------------------- | --------------------------- | --------------- |
| Business Sector | No       | Used for categorization                                                                                              | Fintech / ISP / Influencers | Member can edit |
| Plan Selection  | Yes\*    | Choose 1–4 plans for the site. Plans can be renamed and repriced. Default options: Talk & Text, 1GB, 5GB, 30GB, 50GB | Pre-requisite               |                 |

### International calling and roaming (214 license)

Enable **international calling and roaming** only if you have a valid **214 License**.

| Input                                  | Required    | Notes                                               | Default | Owner           |
| -------------------------------------- | ----------- | --------------------------------------------------- | ------- | --------------- |
| Enable International Calling & Roaming | No          | Requires an approved 214 License                    | No      | Member can edit |
| 214 License                            | Conditional | Required only if international services are enabled | No      | Pre-requisite   |

### Customer support setup (Reach L1 support + brand support)

Define your **support model**, including **Safe Connections** requirements.

#### General support contact

| Input                   | Required | Example          | Owner         |
| ----------------------- | -------- | ---------------- | ------------- |
| Business Contact Number | Yes      | “1-800-555-0199” | Pre-requisite |

#### Safe Connections contacts

| Input                           | Required | Example                             | Owner         |
| ------------------------------- | -------- | ----------------------------------- | ------------- |
| Safe Connections Contact Email  | Yes\*    | <safeconnections@skywavemobile.com> | Pre-requisite |
| Safe Connections Contact Number | Yes\*    | “1-800-555-0188”                    | Pre-requisite |

#### L1 support (Reach-managed)

Reach provides first-line support on your behalf.

| Input             | Required | Notes / spec                         | Example                      | Owner           |
| ----------------- | -------- | ------------------------------------ | ---------------------------- | --------------- |
| Support Email     | Yes\*    | Must be set up and shared with Reach | <support@skywavemobile.com>  | Pre-requisite   |
| Support Team Name | Yes\*    | Name used in support experiences     | “SkyWave Customer Care Team” | Pre-requisite   |
| Chatbot Name      | Yes\*    | Name presented to customers          | “SkyBot”                     | Member can edit |
| Chatbot Icon      | Yes\*    | PNG/SVG, 64 × 64 px, ≤ 50 KB         | —                            | Member can edit |

#### Brand support details (brand-managed)

These details are shown to customers. Reuse the support email, team name, and chatbot details above unless brand-managed values differ.

<table><thead><tr><th>Input</th><th width="106.15234375">Required</th><th>Notes</th><th>Example</th><th>Owner</th></tr></thead><tbody><tr><td>Support 611 Number</td><td>Yes*</td><td>Short dial or full number</td><td>“611”</td><td>Pre-requisite</td></tr><tr><td>Support Email</td><td>Yes*</td><td>Brand-owned support email if different from L1 support</td><td>support@skywavemobile.com</td><td>Pre-requisite</td></tr><tr><td>Support Team Name</td><td>Yes*</td><td>Customer-visible team name if different from L1 support</td><td>“SkyWave Support”</td><td>Pre-requisite</td></tr><tr><td>Support Timing</td><td>Yes*</td><td>Hours shown to customers</td><td>“Mon–Fri, 9:00 AM – 6:00 PM (EST)”</td><td>Pre-requisite</td></tr></tbody></table>

### Service availability (ZIP code validation)

ZIP code validation restricts service availability to specific areas.

<table><thead><tr><th>Input</th><th width="110.6171875">Required</th><th>Notes</th><th width="96.21875">Default</th><th>Owner</th></tr></thead><tbody><tr><td>Enable ZIP code validation</td><td>No</td><td>Restricts service to specific ZIP codes</td><td>No</td><td>Member can edit</td></tr><tr><td>Upload ZIP code CSV file</td><td>Conditional</td><td>Required only if validation is enabled</td><td>—</td><td>Member can edit</td></tr></tbody></table>

### Payments and billing (payment gateway, descriptor, tax)

Configure how your brand processes **payments**. Use Reach’s **default gateway** or a **custom integration**.

<table><thead><tr><th>Input</th><th width="107.4296875">Required</th><th>Notes</th><th>Example / constraints</th><th>Owner</th></tr></thead><tbody><tr><td>Custom Payment Gateway</td><td>No</td><td>Yes = use your own gateway. No = Reach default</td><td>Default: No</td><td>Pre-requisite</td></tr><tr><td>Payment Descriptor</td><td>Yes*</td><td>Shows on card statements</td><td>Max 21 chars. Example: <code>MBL_BILL_SKY Mobile</code></td><td>Pre-requisite</td></tr></tbody></table>

{% hint style="info" %}
American Express descriptors may show Reach only.
{% endhint %}

### Website SEO and social sharing (meta, Open Graph, X cards)

**SEO settings** affect search results and social previews. Defaults are provided.

#### Search engine tags

<table><thead><tr><th>Input</th><th width="106.26953125">Required</th><th>Constraints</th><th>Example / default</th><th>Owner</th></tr></thead><tbody><tr><td>Title Tag</td><td>No</td><td>Keep under 60 characters</td><td>Example: “SkyWave Mobile – Affordable Plans on the Best Network”</td><td>Member can edit</td></tr><tr><td>Meta Description</td><td>No</td><td>150–160 characters</td><td>Default: Unbeatable mobile plans with nationwide coverage, fast speeds, and no hidden fees.</td><td>Member can edit</td></tr></tbody></table>

#### Open Graph tags (Facebook & LinkedIn)

<table><thead><tr><th>Input</th><th width="106.3203125">Required</th><th>Notes</th><th>Example / default</th><th>Owner</th></tr></thead><tbody><tr><td>OG Title</td><td>No</td><td>Used for Facebook/LinkedIn share preview</td><td>Example: “SkyWave Mobile – Stay Connected, Save More”</td><td>Member can edit</td></tr><tr><td>OG Description</td><td>No</td><td>Summary shown under OG title</td><td>Default: Seamless connectivity with top-rated plans. Enjoy Unlimited talk, text, and data.</td><td>Member can edit</td></tr></tbody></table>

#### Twitter / X card tags

<table><thead><tr><th>Input</th><th width="105.87890625">Required</th><th>Notes</th><th>Example / default</th><th>Owner</th></tr></thead><tbody><tr><td>X Card Title</td><td>No</td><td>Headline for X preview</td><td>Example: “SkyWave Mobile – 5G Coverage Nationwide”</td><td>Member can edit</td></tr><tr><td>X Card Description</td><td>No</td><td>Description for X preview</td><td>Default: Experience the best 5G mobile coverage with flexible plans.</td><td>Member can edit</td></tr></tbody></table>

### Device store (optional ecommerce devices)

Enable this only if you plan to **sell devices**.

<table><thead><tr><th>Input</th><th width="107.296875">Required</th><th>Notes</th><th>Default</th><th>Owner</th></tr></thead><tbody><tr><td>Enable Device Store</td><td>No</td><td>Yes = device store enabled</td><td>No</td><td>Pre-requisite</td></tr></tbody></table>

If enabled, provide:

<table><thead><tr><th>Input</th><th width="110.48828125">Required</th><th>Notes</th><th width="95.390625">Default</th><th>Owner</th></tr></thead><tbody><tr><td>Device Finance</td><td>No</td><td>Installments offered</td><td>No</td><td>Configured by Reach</td></tr><tr><td>Device Trade-In</td><td>No</td><td>Trade-in at purchase</td><td>No</td><td>Configured by Reach</td></tr><tr><td>Device Insurance</td><td>No</td><td>Optional insurance add-on</td><td>No</td><td>Configured by Reach</td></tr><tr><td>PEI License</td><td>Conditional</td><td>Required to sell devices in Prince Edward Island, Canada</td><td>—</td><td>Pre-requisite</td></tr><tr><td>Available States</td><td>Conditional</td><td>Restricts device delivery to selected states</td><td>—</td><td>Pre-requisite</td></tr></tbody></table>

### Admin portal users (roles, access, SSO)

Provide these fields for each admin portal user.

<table><thead><tr><th>Input</th><th width="106.64453125">Required</th><th>Notes</th><th>Example</th><th>Owner</th></tr></thead><tbody><tr><td>First Name</td><td>Yes*</td><td>Per user</td><td>—</td><td>Member can edit</td></tr><tr><td>Last Name</td><td>Yes*</td><td>Per user</td><td>—</td><td>Member can edit</td></tr><tr><td>Phone Number</td><td>Yes*</td><td>Per user</td><td>—</td><td>Member can edit</td></tr><tr><td>Email Address</td><td>Yes*</td><td>Used for login and communications</td><td>—</td><td>Member can edit</td></tr><tr><td>Role</td><td>Yes*</td><td>Choose from role dropdown</td><td>“CS Agent”, “Admin”, “Manager”</td><td>Member can edit</td></tr><tr><td>Manager Role</td><td>No</td><td>Only for managerial roles</td><td>“Admin”</td><td>Member can edit</td></tr><tr><td>SSO Login</td><td>No</td><td>Yes = user authenticates via SSO</td><td>—</td><td>Member can edit</td></tr><tr><td>User Status</td><td>No</td><td>Active users can log in immediately</td><td>Default: Active</td><td>Member can edit</td></tr></tbody></table>

### Analytics and compliance (FRN, GTM, GA4, cookie banner)

This covers **carrier registration**, **marketing and analytics tracking**, and **cookie management**.

#### Network / carrier settings

<table><thead><tr><th>Input</th><th width="110.15234375">Required</th><th>Notes</th><th>Example</th><th>Owner</th></tr></thead><tbody><tr><td>FRN Number</td><td>Conditional</td><td>Required only if your brand is carrier of record</td><td>“0001234567”</td><td>Pre-requisite</td></tr></tbody></table>

#### Marketing & analytics settings

Tracking tags measure performance and attribution. If not provided, Reach creates them for you.

<table><thead><tr><th>Input</th><th width="107.05078125">Required</th><th>Notes</th><th>Example</th><th>Owner</th></tr></thead><tbody><tr><td>GTM Tag (Google Tag Manager)</td><td>No</td><td>Container ID</td><td><code>GTM-XXXXXX</code></td><td>Member can edit</td></tr><tr><td>GA4 ID (Google Analytics 4)</td><td>No</td><td>Tracking ID</td><td><code>G-XXXXXXXXXX</code></td><td>Member can edit</td></tr></tbody></table>

#### Cookie settings

<table><thead><tr><th>Input</th><th width="111.7265625">Required</th><th>Notes / spec</th><th>Default</th><th>Owner</th></tr></thead><tbody><tr><td>Enable Cookie Banner</td><td>No</td><td>Shows cookie consent banner (GDPR/CCPA)</td><td>No</td><td>Member can edit</td></tr><tr><td>Cookie Icon</td><td>Conditional</td><td>Required only if banner enabled. PNG/SVG, transparent, 64 × 64 px, ≤ 50 KB</td><td>—</td><td>Member can edit</td></tr></tbody></table>

{% hint style="info" %}
Questions or clarification? Reach out to your respective account manager or email us at <account-desk@reachplatform.com> for help and support.
{% endhint %}


---

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