Brand onboarding configuration

Exact onboarding fields, required business inputs, and brand assets needed to launch a new MVNO brand on Reach.

Overview

Use this page to collect the inputs Reach needs for setup. This covers configuration for a turnkey MVNO brand.

For the end-to-end flow, use Brand onboarding workflow.

1

Complete required inputs

Fill every field marked with *.

2

Provide assets

Upload images and icons in the required sizes.

3

Review staging

Confirm copy, branding, plans, and support details.

4

Launch

Reach enables production after brand sign-off.

Fields marked with * are required.

Brand essentials (identity, contacts, brand assets)

These details appear across your website and customer communications.

Identity and emails

Input	Required	Notes	Example	Owner
Brand Name	Yes*	Customer-facing name across web/app/comms	SkyWave Mobile	Pre-requisite
Legal Name	Yes*	Used on legal and tax documents	SkyWave Communications LLC	Pre-requisite
Brand Short Name	Yes*	Used where space is limited	SkyWave	Pre-requisite
Primary Email Address	Yes*	Official communications + key notifications	[e-mail]	Member can edit
Reporting Email Address	Yes*	Receives reports and analytics exports	[e-mail]	Member can edit
Finance Email Address	Yes*	Receives invoices and statements	[e-mail]	Member can edit

Brand visual identity

Input	Required	Spec	Example / default	Owner
Brand Logo	Yes*	PNG, transparent background, 120 × 45 px, ≤ 10 KB	—	Member can edit
Favicon	Yes*	PNG/JPEG/ICO, 32 × 32 px or 16 × 16 px, ≤ 10 KB	—	Member can edit
Brand Primary Color	Yes*	Hex color	Example: #0057FF (default #000000)	Member can edit
CTA Button Text Color	Yes*	Hex color. Ensure contrast	Example: #FFFFFF (default #ffffff)	Member can edit
Password-protected site	Yes*	Protect staging access	Default: No	Member can edit

Social media links

If a link is provided, Reach shows the corresponding icon on the website.

Input	Required	Example	Owner
Facebook URL	No	https://facebook.com/skywavemobile	Member can edit
Instagram URL	No	https://instagram.com/skywavemobile	Member can edit
X URL	No	https://x.com/skywavemobile	Member can edit
YouTube URL	No	https://youtube.com/@skywavemobile	Member can edit

Address

Input	Required	Notes	Owner
Address Line 1	Yes*	Office / HQ address used in formal communications	Member can edit

Contact person details

This person is the primary point of contact for onboarding and operations.

Input	Required	Notes	Owner
First Name	Yes*	Primary onboarding contact	Member can edit
Last Name	Yes*	Primary onboarding contact	Member can edit
Contact Number	Yes*	Phone number for operational communications	Member can edit

Website content (homepage banners, images, headings)

These fields control content on your website homepage.

Asset specs are also listed in the standard content and branding reference.

Banner images (required)

Input	Required	Spec	Owner
Banner Image — Desktop	Yes*	PNG/JPEG, 1440 × 500 px, ≤ 500 KB	Member can edit
Banner Image — Tablet	Yes*	PNG/JPEG, 768 × 500 px, ≤ 500 KB	Member can edit
Banner Image — Mobile web	Yes*	PNG/JPEG, 375 × 210 px, ≤ 500 KB	Member can edit

Banner copy

Input	Required	Constraints	Example / default	Owner
Banner Heading	No	Max 76 characters	Example: “Stay Connected Anytime, Anywhere” (default: Reliable. Simple. Honest.)	Member can edit
Banner Sub-heading	No	Max 60 characters	Example: “No contracts. No surprises.” (default: The way mobile service should be.)	Member can edit
Banner Heading Color	Yes*	Hex color. Ensure contrast	Example: #FFFFFF (default #000000)	Member can edit

“Bring Your Own Device” section

Input	Required	Constraints / spec	Example / default	Owner
Section Image	No	PNG/JPEG, 530 × 352 px, ≤ 500 KB	—	Member can edit
Section Heading	No	Max 62 characters	Example: “Keep Your Phone, Switch Easily” (default: Bring your own device)	Member can edit
Section Description	No	Max 152 characters	Default: Compatibility matters. Make sure your phone works with our network.	Member can edit

“Best Network” section

Input	Required	Constraints / spec	Example / default	Owner
Section Image	No	PNG/JPEG, 530 × 352 px, ≤ 500 KB	—	Member can edit
Section Heading	No	Max 62 characters	Default: America’s best network	Member can edit
Section Description	No	Max 152 characters	Default: Experience unmatched coverage and fast speeds.	Member can edit

Business sector and plan selection

Input	Required	Notes	Example / constraints	Owner
Business Sector	No	Used for categorization	Fintech / ISP / Influencers	Member can edit
Plan Selection	Yes*	Choose 1–4 plans for the site. Plans can be renamed and repriced. Default options: Talk & Text, 1GB, 5GB, 30GB, 50GB	Pre-requisite

International calling and roaming (214 license)

Enable international calling and roaming only if you have a valid 214 License.

Input	Required	Notes	Default	Owner
Enable International Calling & Roaming	No	Requires an approved 214 License	No	Member can edit
214 License	Conditional	Required only if international services are enabled	No	Pre-requisite

Customer support setup (Reach L1 support + brand support)

Define your support model, including Safe Connections requirements.

General support contact

Input	Required	Example	Owner
Business Contact Number	Yes	“1-800-555-0199”	Pre-requisite

Safe Connections contacts

Input	Required	Example	Owner
Safe Connections Contact Email	Yes*	[e-mail]	Pre-requisite
Safe Connections Contact Number	Yes*	“1-800-555-0188”	Pre-requisite

L1 support (Reach-managed)

Reach provides first-line support on your behalf.

Input	Required	Notes / spec	Example	Owner
Support Email	Yes*	Must be set up and shared with Reach	[e-mail]	Pre-requisite
Support Team Name	Yes*	Name used in support experiences	“SkyWave Customer Care Team”	Pre-requisite
Chatbot Name	Yes*	Name presented to customers	“SkyBot”	Member can edit
Chatbot Icon	Yes*	PNG/SVG, 64 × 64 px, ≤ 50 KB	—	Member can edit

Brand support details (brand-managed)

These details are shown to customers. Reuse the support email, team name, and chatbot details above unless brand-managed values differ.

Input	Required	Notes	Example	Owner
Support 611 Number	Yes*	Short dial or full number	“611”	Pre-requisite
Support Email	Yes*	Brand-owned support email if different from L1 support	[e-mail]	Pre-requisite
Support Team Name	Yes*	Customer-visible team name if different from L1 support	“SkyWave Support”	Pre-requisite
Support Timing	Yes*	Hours shown to customers	“Mon–Fri, 9:00 AM – 6:00 PM (EST)”	Pre-requisite

Service availability (ZIP code validation)

ZIP code validation restricts service availability to specific areas.

Input	Required	Notes	Default	Owner
Enable ZIP code validation	No	Restricts service to specific ZIP codes	No	Member can edit
Upload ZIP code CSV file	Conditional	Required only if validation is enabled	—	Member can edit

Payments and billing (payment gateway, descriptor, tax)

Configure how your brand processes payments. Use Reach’s default gateway or a custom integration.

Input	Required	Notes	Example / constraints	Owner
Custom Payment Gateway	No	Yes = use your own gateway. No = Reach default	Default: No	Pre-requisite
Payment Descriptor	Yes*	Shows on card statements	Max 21 chars. Example: MBL_BILL_SKY Mobile	Pre-requisite

American Express descriptors may show Reach only.

Website SEO and social sharing (meta, Open Graph, X cards)

SEO settings affect search results and social previews. Defaults are provided.

Search engine tags

Input	Required	Constraints	Example / default	Owner
Title Tag	No	Keep under 60 characters	Example: “SkyWave Mobile – Affordable Plans on the Best Network”	Member can edit
Meta Description	No	150–160 characters	Default: Unbeatable mobile plans with nationwide coverage, fast speeds, and no hidden fees.	Member can edit

Open Graph tags (Facebook & LinkedIn)

Input	Required	Notes	Example / default	Owner
OG Title	No	Used for Facebook/LinkedIn share preview	Example: “SkyWave Mobile – Stay Connected, Save More”	Member can edit
OG Description	No	Summary shown under OG title	Default: Seamless connectivity with top-rated plans. Enjoy Unlimited talk, text, and data.	Member can edit

Twitter / X card tags

Input	Required	Notes	Example / default	Owner
X Card Title	No	Headline for X preview	Example: “SkyWave Mobile – 5G Coverage Nationwide”	Member can edit
X Card Description	No	Description for X preview	Default: Experience the best 5G mobile coverage with flexible plans.	Member can edit

Device store (optional ecommerce devices)

Enable this only if you plan to sell devices.

Input	Required	Notes	Default	Owner
Enable Device Store	No	Yes = device store enabled	No	Pre-requisite

If enabled, provide:

Input	Required	Notes	Default	Owner
Device Finance	No	Installments offered	No	Configured by Reach
Device Trade-In	No	Trade-in at purchase	No	Configured by Reach
Device Insurance	No	Optional insurance add-on	No	Configured by Reach
PEI License	Conditional	Required to sell devices in Prince Edward Island, Canada	—	Pre-requisite
Available States	Conditional	Restricts device delivery to selected states	—	Pre-requisite

Admin portal users (roles, access, SSO)

Provide these fields for each admin portal user.

Input	Required	Notes	Example	Owner
First Name	Yes*	Per user	—	Member can edit
Last Name	Yes*	Per user	—	Member can edit
Phone Number	Yes*	Per user	—	Member can edit
Email Address	Yes*	Used for login and communications	—	Member can edit
Role	Yes*	Choose from role dropdown	“CS Agent”, “Admin”, “Manager”	Member can edit
Manager Role	No	Only for managerial roles	“Admin”	Member can edit
SSO Login	No	Yes = user authenticates via SSO	—	Member can edit
User Status	No	Active users can log in immediately	Default: Active	Member can edit

Analytics and compliance (FRN, GTM, GA4, cookie banner)

This covers carrier registration, marketing and analytics tracking, and cookie management.

Network / carrier settings

Input	Required	Notes	Example	Owner
FRN Number	Conditional	Required only if your brand is carrier of record	“0001234567”	Pre-requisite

Marketing & analytics settings

Tracking tags measure performance and attribution. If not provided, Reach creates them for you.

Input	Required	Notes	Example	Owner
GTM Tag (Google Tag Manager)	No	Container ID	GTM-XXXXXX	Member can edit
GA4 ID (Google Analytics 4)	No	Tracking ID	G-XXXXXXXXXX	Member can edit

Cookie settings

Input	Required	Notes / spec	Default	Owner
Enable Cookie Banner	No	Shows cookie consent banner (GDPR/CCPA)	No	Member can edit
Cookie Icon	Conditional	Required only if banner enabled. PNG/SVG, transparent, 64 × 64 px, ≤ 50 KB	—	Member can edit

Questions or clarification? Reach out to your respective account manager or email us at [e-mail] for help and support.