Custom Domain Setup

Move your Reach-powered brand from a Reach subdomain to your own custom domain with validated DNS, SSL, CDN, redirects, and integration checks.

Overview

Custom Domain Setup moves your Reach-powered brand from a Reach-issued subdomain to a domain you own.

For example, brand.reachmobile.com becomes brand.com. Reach validates the DNS, SSL certificate, CDN, redirects, and domain-dependent integrations before cutover.

This bolt-on helps preserve existing links while establishing your permanent brand domain.

Buy this bolt-on

Use Custom Domain Setup when moving from a pilot subdomain, launching publicly, or completing a rebrand.

What is included

Area	Reach provides
DNS and CDN	DNS setup or record handoff, plus CDN configuration
Domain security	SSL certificate configuration and validation
URL continuity	Redirects from the prior Reach subdomain to the custom domain
Integration readiness	Re-whitelisting for login, maps, autocomplete, and device store services where applicable
Post-launch support	Monitoring and support for 30 days after cutover

Benefits of a custom domain

• Brand continuity: Use your own domain across customer journeys and marketing.
• SEO continuity: Redirect the former subdomain to preserve links and search visibility.
• Validated launch: Confirm security, routing, and affected integrations before go-live.
• Flexible DNS ownership: Let Reach manage DNS or retain control through your registrar.

When to use this bolt-on

Custom Domain Setup is suited to these scenarios:

Scenario	Outcome
Public launch	Replace a temporary Reach subdomain with a customer-facing brand domain
Rebrand	Move branded web journeys to a new domain with redirects in place
Pilot graduation	Establish a permanent domain after a pilot or proof of concept
Marketing consolidation	Direct campaigns, backlinks, and customer traffic to one domain

Scope and responsibilities

Included

• DNS setup or the required DNS record handoff
• SSL certificate and CDN configuration
• Redirect configuration for the former subdomain
• Login, maps, autocomplete, and device store re-whitelisting where applicable
• Coordination for email sender and receiver DNS records
• Brand configuration updates and 30 days of post-cutover support

Not included

• Domain registration or purchase, unless explicitly agreed
• Email inbox hosting or management

Your email provider remains customer-managed. This includes providers such as Google Workspace and Microsoft 365. Reach configures only the DNS records needed for the custom domain cutover.

Information needed from your team

Provide these details before implementation begins:

1. Your custom domain and whether www is required.
2. Your DNS ownership model: Reach-managed or customer-managed.
3. Registrar access, or confirmation you can apply supplied DNS records.
4. Your email provider and DNS records that must remain unchanged.
5. Whether the device store is enabled for your brand.

Custom domain migration process

1

Confirm the domain requirements

Reach and your team confirm the domain, DNS owner, email requirements, and dependent services.

2

Configure DNS, SSL, and CDN

Reach configures the required services. If you manage DNS, Reach supplies the records for your team to apply.

3

Apply and validate DNS records

Your team applies the records when DNS is customer-managed. Reach validates the configuration before cutover.

4

Complete the custom domain cutover

Reach enables the SSL certificate and CDN, redirects the prior subdomain, and re-whitelists affected integrations.

5

Verify customer journeys

Reach tests the website, login, autocomplete, redirects, and email configuration where applicable.

Configuration takes a few hours after prerequisites are confirmed. DNS propagation can take 24–48 hours.

Cutover validation checklist

Reach confirms the following before closing the cutover:

• The custom domain loads securely with a valid SSL certificate.
• The former Reach subdomain redirects to the custom domain.
• Login, signup, and address autocomplete work as expected.
• Email remains reachable on the new domain, where in scope.
• The device store loads correctly, where enabled.

Related bolt-ons

• Review the standard process in Bolt-ons catalog.
• Align domain ownership with Custom App Hosting.
• Review customer login requirements in SSO — End Customers.

Pricing

Custom Domain Setup is a one-time onboarding engagement. Scope depends on your domain and email requirements. Contact your Account Manager for a proposal.

Frequently asked questions

Can we keep our current DNS registrar?

Yes. Your team can retain DNS management. Reach provides the required records and validates them after application.

Will the old subdomain continue to work?

Yes. Reach configures redirects from the prior subdomain to the custom domain. This helps preserve bookmarks, shared links, and search visibility.

Does Reach manage our email inboxes?

No. Your existing email provider continues to manage inboxes. Reach coordinates only the DNS records needed for the domain migration.

Buy this bolt-on

Questions or support

Questions or need clarification? Reach out to your respective Account Manager or email us at [e-mail] for assistance and support.