Custom Service Provider Name (SPN)

Display your MVNO brand name on supported customer devices with a Custom Service Provider Name (SPN) on Reach Common.

Overview

A Custom Service Provider Name (SPN) displays your MVNO brand name on supported customer devices. It replaces the default network or platform name.

Custom SPN is a bolt-on. Your brand owns the displayed name.

• What it is: Device-level branding for your SIM and eSIM service.
• Why brands use it: Create a consistent, branded network experience.
• When to request it: During onboarding or post launch

Custom SPN changes the displayed network identity. It does not change product behavior.

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What customers see

The SPN appears as the network or service-provider name. Display varies by device and interface.

• It supports SIM and eSIM activations.
• It applies where the device and UI support SPN display.
• It requires no custom application or interface changes.

Required brand inputs

Provide both values before setup begins.

• Long SPN: Your full brand name for interfaces with more space. Example: Reach Mobile.
• Short SPN: Your abbreviated brand name for compact interfaces. Example: Reach.

Reach validates both inputs before submitting the configuration.

Setup options

During onboarding — recommended

Include the Long SPN and Short SPN in your onboarding inputs. This delivers the branded experience at launch.

1

Submit your SPN values

Provide the Long SPN and Short SPN during onboarding.

2

Reach validates and coordinates

Reach validates the inputs and coordinates configuration with the network operator.

3

Launch with your brand displayed

Your Custom SPN is enabled for launch, subject to operator approval.

This is a one-time setup. It avoids post-launch provisioning and reporting impacts.

After launch

You can add a Custom SPN after launch through a formal request.

1

Submit a request

Raise the request through the Client Connect Portal or your Account Manager.

2

Use the required request subject

Post-Launch SPN Configuration – [Brand Name]

3

Provide both SPN values

Include your Long SPN and Short SPN.

4

Reach submits the configuration

Reach validates the request and submits it to the network operator.

5

Operator implements the change

The operator reviews and implements the SPN configuration.

Timelines depend on operator approval

Implementation details

Reach and the network operator coordinate the required internal configuration:

• Create a Sub-Class ID under Reach.
• Map the Custom SPN to that Sub-Class ID.
• Optionally configure 611 routing to your support number.
• Update provisioning, reporting, and cost-tracking systems as needed.

Frequently asked questions

Does Custom SPN change service behavior?

No. It changes only the displayed network identity.

What happens after we purchase?

Reach validates your Long SPN and Short SPN values.

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