OEM-funded device promotions

Launch OEM-funded device promotions in your eCommerce store. Offer lower prices on Samsung, Google, and other devices while Reach manages pricing, tracking, and reconciliation.

Offer current flagship devices at lower prices. OEM funding covers part of every eligible sale.

Expand your device offers

Samsung, Google, and other OEMs fund quarterly device promotions. These programs help move specific devices.

Reach connects your store to eligible OEM programs through our distribution partner. We price, launch, track, and reconcile each promotion.

Your customers see one lower device price under your brand. You can discount a flagship by hundreds of dollars. You can also offer qualifying entry-level devices at no upfront cost.

Key benefits

Better customer prices

Combine OEM funding with your own contribution. Set a compelling shelf price for each promoted device.

Simple operations

Keep your existing fulfilment, returns, and support flows. Reach manages promotion operations and funding reconciliation.

• Promote individual device SKUs with rules and dates you control.
• Show one lower price without rebate forms or bill-credit fine print.
• Track every funded unit automatically.

How OEM device funding works

Each promotion combines two contributions:

$$\text{Promo price} = \text{MSRP} - (\text{OEM funding} + \text{your funding})$$

The OEM commits a fixed amount per unit in a quarterly term sheet. Most programs require a minimum operator contribution.

You approve that contribution and choose any additional subsidy. This sets the device price customers see.

Illustrative example

Funding amounts vary by OEM, device, and quarter.

Device	MSRP	OEM funding	Your funding	Customer price
Current flagship	$799	$275	$25	$499
Premium flagship	$999	$300	$100	$599
Top-tier flagship	$1,199	$400	$100	$699

What Reach handles

You approve the offer and funding level. Reach manages the workflow below.

Stage	What happens	Owner
Program access	Source quarterly OEM term sheets through direct OEM relationships.	Reach and partner
Inventory	Confirm and reserve promoted SKUs before launch. Remove offers when stock runs out.	Reach and partner
Approval	Approve the required contribution. Sign the quarterly term sheet.	You
Configuration	Set SKUs, eligibility rules, and promotion dates.	Reach
Selling	Sell at the promotion price. Existing fulfilment and support flows remain unchanged.	Reach
Reconciliation	Track funded units. Settle full MSRP monthly. Submit OEM claims at quarter end.	Reach

OEMs process and pay approved claims within 30 to 60 days. Reach passes the credit to you during the claim-processing month.

Targeting rules

Each offer applies to a specific device SKU. You control the eligibility rules.

• Require a port-in to target switchers.
• Limit offers to selected plans or payment methods.
• Apply promotion dates that match your acquisition campaign.

OEM funding contributions are separate. Each quarterly term sheet defines them.

Why OEM-funded promotions work

Device price often determines whether a visitor switches. A flagship at $499 can convert interest into a subscription.

OEM funding reduces the operator-funded part of each discount. You can invest more effectively in customer acquisition.

• Avoid manual quarter-end spreadsheet reconciliation.
• Use proven promotions already running on Samsung and Google devices.
• Launch through configuration when your Device Store already runs on Reach.

OEM programs run within fixed quarterly windows. Funding levels change each cycle.

Get started

Ask about the current OEM term sheet. We will share live quarterly programs and model device prices at different contribution levels.

Contact your Reach account manager, or email [e-mail].