> For the complete documentation index, see [llms.txt](https://docs.reachplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/smart-subs.md).
# Smart Subs
Benchmark subscriber acquisition, churn, and support demand against an anonymized MVNO peer panel.
Smart Subs — Strategic Marketing, Acquisition, and Retention of Subscribers — turns your subscriber data into market intelligence.
Contribute acquisition, churn, support-ticket, and operational data. Then use dashboards to compare your performance with an aggregated, anonymized MVNO peer panel.
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No participant is identified to another participant.
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### Who it is for
Smart Subs suits MVNOs that need an external view of performance. It helps teams validate strategy beyond internal trendlines.
Use it to identify where acquisition, churn, or support demand leads or trails the market.
Buy this bolt-on
### What you get
| Benefit | Description |
| ------------------------------- | ----------------------------------------------------------------------------------- |
| **Peer benchmarking** | Compare acquisition cost and churn with comparable programs, not only your history. |
| **Support-demand benchmarking** | Compare tickets per subscriber with the participating MVNO panel. |
| **Actionable analytics** | Use purpose-built dashboards and gamified performance views to identify priorities. |
| **Confidential participation** | Other participants cannot see your data or identity. |
| **No-cost first year** | Access is free for the first 12 months. |
| **No lock-in** | Leave at any time with written notice. There is no minimum term or penalty. |
### Business use cases
* **Board and investor reporting:** Support performance claims with independently benchmarked KPIs.
* **Marketing investment:** Assess acquisition cost competitiveness before scaling a campaign.
* **Retention planning:** Determine whether churn is program-specific or market-wide.
* **Support operations:** Investigate tickets per subscriber when demand exceeds the peer benchmark.
### Scope
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#### In scope
Contribute subscriber acquisition, churn, support-ticket, and operational data on an ongoing basis.
Access dashboards, reports, and analytics from the aggregated, anonymized panel.
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#### Out of scope
Analytics downloads or exports require express Reach permission.
Competitive benchmarking, public disclosure, and participant re-identification are not permitted.
{% endcolumn %}
{% endcolumns %}
### How Smart Subs works
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#### Opt in
Opt in through a supplement to your existing agreement.
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#### Contribute data
Reach collects and processes acquisition, churn, support-ticket, and operational data.
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#### Create the peer panel
Reach aggregates and anonymizes data across all participants to create Smart Analytics.
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#### Benchmark your metrics
Compare your metrics on-screen with the anonymized peer panel.
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#### Continue or opt out
Participation continues until you opt out in writing. Reach then stops using your data for the program.
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### Pricing
There is no additional charge for the first 12 months.
Reach may introduce a participation fee after that period. We provide advance written notice. You can pay the fee and continue, or discontinue without obligation.
### Frequently asked questions
What data does Smart Subs use?
Smart Subs uses acquisition, churn, support-ticket, and operational data. Reach aggregates and anonymizes it across participating MVNOs.
Can other participants identify my business?
No. Your data and identity remain anonymized to every other participant.
Can I download the analytics?
Analytics are available on-screen. Downloads or exports require express Reach permission.
Buy this bolt-on
### Questions or support
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Questions or need clarification? Reach out to your respective Account Manager or email us at for assistance and support.
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---
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