> For the complete documentation index, see [llms.txt](https://docs.reachplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/sso-end-customers.md).
# SSO — End Customers
Enable brand-managed SSO for customer login across Reach-powered web and app experiences.
### Overview
**End-customer SSO** lets customers log in to **Reach-powered experiences** using **brand-managed credentials**.
Reach delegates authentication to your **Identity Provider (IdP)**. Reach does **not** store passwords.
{% hint style="info" %}
Need SSO for Reach Central users? See [SSO — Agents](/customizations-and-bolt-ons/bolt-ons-catalog/sso-agents.md).
{% endhint %}
Buy this bolt-on
* **What it is:** Brand-managed SSO for customer login.
* **What problem it addresses:** Eliminates duplicate accounts and centralizes security policies.
* **Who it is intended for:** Customers using Reach-powered web and app experiences.
### Typical use cases
* Let customers reuse an existing **brand login**
* Reduce friction in **checkout** and **self-care**
* Centralize **MFA** and **security policy** under the brand
### Scope
* **What is included:**
* **SSO integration** for customer login across Reach-powered surfaces:
* brand website
* mobile web
* mobile apps
* checkout and self-care portals
* **Session creation** and **identity linkage**
* **What is excluded:**
* **Agent SSO** for Reach Central
* **Brand password reset** and **credential management**
* Customer **identity merges** or **migrations**
### Brand inputs
* Which **IdP** will be used and who owns it
* Which **identity fields** will be used to match customers
* A small set of **test customers** for validation
* **Approval owner** for go-live
### Requesting this bolt-on
For the standard request process, commercial notes, and support, see [Bolt-ons catalog](/customizations-and-bolt-ons/bolt-ons-catalog.md).
### Technical details
For the implementation-specific setup details, visit: [SSO technical details](https://reachplatform.gitbook.io/reachplatform-docs/technical/~/revisions/b3C3M4tkkLMyqmMcGAsL/bolt-on-setup/sso-end-customers)
### Frequently asked questions
#### When should we request end-customer SSO?
Request it when your brand identity system is ready for integration.
#### What happens after we purchase?
Reach confirms the scope and collects your IdP details.
Buy this bolt-on
{% hint style="info" %}
Questions or clarification? Reach out to your respective account manager or email us at for help and support.
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