# Reach Platform Docs ## Discovery - [For ISPs](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps.md): Mobile launch guidance for broadband operators evaluating branded mobile. - [Deciding on Mobile](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile.md): Most ISPs are sitting on a mobile opportunity they have not moved on yet. This guide takes you from go or no-go to first subscriber activated. - [How the Model Works](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile/how-the-model-works.md): How an ISP launches mobile as an MVNO without owning towers, spectrum, or network infrastructure. - [Why the Timing Matters](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile/why-the-timing-matters.md): Why the mobile bundle is proven and why regional ISPs can now launch with lower complexity. - [What the Benchmarks Show](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile/what-the-benchmarks-show.md): Practical performance benchmarks from live ISP launches on the Reach platform. - [Churn Reduction and Margins](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile/churn-reduction-and-margins.md): A typical ISP with 100,000 households and 18% annual churn loses ~18,000 households per year — at $60/month ARPU, that's $720 in lost annual revenue per household. - [Modeling the Opportunity](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile/modeling-the-opportunity.md): Use this framework to build your own 3-year model. Reach will build a custom model for your specific subscriber base — ask for it. - [What to Know Before Launch](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch.md): Decisions leadership should align on before launch. - [End Goal](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/end-goal.md): Decide whether the launch is optimized for ARPU growth, churn reduction, or both. This shapes pricing, bundling, and how success is measured. - [Carrier of Record](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/carrier-of-record.md): Choose whether your brand or Reach handles wireless licensing, tax, and compliance obligations. This decision sets your compliance burden. It affects licensing, tax handling, and operational overhead. - [Network Choice](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/network-choice.md): Choose the launch network based on footprint-level coverage and operating tradeoffs. Do not pick the network by assumption. Pick it by footprint data. - [Deployment Model](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/deployment-model.md): Choose between turnkey, API or custom, and hybrid deployment. This decision controls launch speed, flexibility, and internal effort. - [Device Strategy](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/device-strategy.md): Choose between BYOD, full-price devices, and subsidized devices. This choice has a direct effect on attach rate. It often matters more than teams expect. - [Key Offers at Launch](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/key-offers-at-launch.md): Pick the core launch offer that drives early attach and keeps the sales motion simple. The offer needs to be simple and easy to pitch. If a rep cannot explain it fast, conversion drops. - [Agent SPIF](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/agent-spif.md): Define rep incentives that make mobile part of the sales motion from day one. A SPIF is one of the biggest attach-rate levers. Without it, mobile gets skipped. - [Investment from ISP](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/investment-from-isp.md): Set the budget for device subsidies, offers, marketing, training, and launch support. Mobile is not a zero-cost initiative. It does not need a huge budget, but it does need a real one. - [Sales Channel Strategy](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/sales-channel-strategy.md): Decide how mobile will be sold across inbound, outbound, retail, field, and self-serve channels. Not all channels perform the same. A good launch uses more than self-serve. - [Sales and Field Training](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/sales-and-field-training.md): Train reps on the pitch, objections, activation flow, and first-line issue handling. Untrained reps avoid mobile. Trained reps lead with it. - [Customer Care Model](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/customer-care-model.md): Decide how Tier 1 support works and how issues escalate to Reach and the carrier. Mobile support needs a defined operating model before launch. Customers expect fast answers. - [Internal Ownership](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/what-to-know-before-launch/internal-ownership.md): Assign one empowered owner who drives launch readiness and post-launch performance. Mobile needs one accountable owner. Without that, work gets diffused and delayed. - [Launching with Reach](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/launching-with-reach.md): Reach handles the platform, carrier integration, provisioning, billing, compliance, and escalations. Your brand stays front and center. - [Architecture Overview and Why This Model Works](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/launching-with-reach/architecture-overview-and-why-this-model-works.md): Reach architecture and the operating model benefits for broadband operators. - [VAS Ecosystem](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/launching-with-reach/vas-ecosystem.md): Revenue expansion opportunities through telco and non-telco value-added services. - [What Is Included and Optional Add-Ons](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/launching-with-reach/what-is-included-and-optional-add-ons.md): Core launch capabilities included in the platform, plus optional customizations. - [Subscriber Journey](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/launching-with-reach/subscriber-journey.md): The end-to-end subscriber experience from plan evaluation through support. - [ISP Responsibilities](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/isp-responsibilities.md): Ownership model, operational tasks, logistics, porting, and the first 30 days after launch. - [GTM Strategy](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/gtm-strategy.md): Launch phases, channels, rep training, launch offers, SPIF design, and readiness checks. - [Launch Phases](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/gtm-strategy/launch-phases.md): Realistic timeline from internal decision through launch and early ramp. - [Sales Channels](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/gtm-strategy/sales-channels.md): Prioritize the channels that drive early attach and do not rely on self-serve alone. - [Training and Enablement](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/gtm-strategy/training-and-enablement.md): Prepare reps to pitch, handle objections, and execute activations confidently from day one. - [Launch Offers and SPIF](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/gtm-strategy/launch-offers-and-spif.md): Keep the day-one offer simple and pair it with incentives that make reps lead with mobile. - [Launch Readiness Checklist](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/gtm-strategy/launch-readiness-checklist.md): Confirm the minimum go-live requirements before moving from pilot to launch. - [Commercials](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/commercials.md): Economics, revenue share, cost structure, maintenance milestones, and add-ons. - [How the Economics Work](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/commercials/how-the-economics-work.md): The model keeps launch risk low. You avoid upfront network capex. Most economics scale with subscriber growth. - [Understanding Your Revenue Share](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/commercials/understanding-your-revenue-share.md): Your primary revenue from the mobile business is a monthly per-line revenue share paid by Reach. Here is how to think about it. - [Understanding Your Cost Structure](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/commercials/understanding-your-cost-structure.md): Mobile has a very different cost structure from broadband. There is no significant capital investment — costs are primarily variable and operational. - [Platform Add-Ons](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/commercials/platform-add-ons.md): Making the Platform Your Own - [Next Steps](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/next-steps.md): Ready to Move? Here Is What Happens Next. - [Commercial Model FAQs](https://docs.reachplatform.com/starter-kit/faqs/commercial-model-faqs.md): Pricing structure, add-ons, costs, commitments, and break-even. - [Benchmarks & Business Case FAQs](https://docs.reachplatform.com/starter-kit/faqs/benchmarks-and-business-case-faqs.md): Attach rates, churn impact, and benchmark inputs. - [Technical Integration FAQs](https://docs.reachplatform.com/starter-kit/faqs/technical-integration-faqs.md): Ordering flows, iframes, and API access. - [Porting & Activation FAQs](https://docs.reachplatform.com/starter-kit/faqs/porting-and-activation-faqs.md): Common port-in blockers and how Reach handles them. - [Branding FAQs](https://docs.reachplatform.com/starter-kit/faqs/branding-faqs.md): Storefront editing, branding, and content updates. ## Product - [Reach Platform](https://docs.reachplatform.com/foundation-platform-overview/reach-platform.md): Why Reach. What Reach. A complete briefing for brands, ISPs, retailers, fintechs, and employers evaluating a connectivity partner. - [Reach Platform offering](https://docs.reachplatform.com/foundation-platform-overview/reach-platform-offering.md): End-to-end capabilities, scope, and operating model for the Reach Platform. - [ECHO: Flagship product](https://docs.reachplatform.com/foundation-platform-overview/echo-flagship-product.md): Reach transforms connectivity from a capital-heavy, slow-moving industry into a configurable, scalable business model available to any brand willing to own the relationship. - [Brand onboarding configuration](https://docs.reachplatform.com/business-and-setup-context/brand-onboarding-configuration.md): Exact onboarding fields, required business inputs, and brand assets needed to launch a new MVNO brand on Reach. - [Brand onboarding workflow](https://docs.reachplatform.com/business-and-setup-context/brand-onboarding-workflow.md): High-level onboarding flow, ownership, and launch checklist for a new MVNO brand. - [Product Catalog Offering](https://docs.reachplatform.com/core-product-structure/product-catalog-offering.md): Policy and configuration reference for plans, promotions, and catalog governance on Reach Platform. - [Promotions](https://docs.reachplatform.com/core-product-structure/product-catalog-offering/promotions.md): Types, configuration inputs, and governance rules for BAU promotions. - [Plan configuration](https://docs.reachplatform.com/core-product-structure/product-catalog-offering/plan-configuration.md): Plan change rules, retirement behavior, required data inputs, and carrier-specific fields. - [Account and customer management](https://docs.reachplatform.com/core-product-structure/product-catalog-offering/account-and-customer-management.md): Account lifecycle rules, self-care capabilities, identifiers, login, and usage notifications. - [Payments, fees, and compliance](https://docs.reachplatform.com/core-product-structure/product-catalog-offering/payments-fees-and-compliance.md): Payment rules, refundability, dunning behavior, and gateway setup. - [SIM Options & Fulfilment Models](https://docs.reachplatform.com/core-product-structure/sim-options-and-fulfilment-models.md): Supported SIM types and fulfillment models, plus inventory, MOQ, and customization options. - [International Calling & International Roaming](https://docs.reachplatform.com/core-product-structure/international-calling-and-international-roaming.md): Brand-facing overview of International Calling (ILD) and International Roaming (IR), including PayGo and pack models. - [FCC Compliance & Regulatory Guide](https://docs.reachplatform.com/core-product-structure/fcc-compliance-and-regulatory-guide.md): Platform-level overview of FCC compliance support across Safe Connections Act, HAC, Broadband Facts, and CPNI. - [Billing model](https://docs.reachplatform.com/core-product-structure/billing-model.md): A complete reference covering how recurring plan charges are structured and when plan charges are triggered — two independent configurations that every brand on the platform operates. - [Global Data Pass with Airalo](https://docs.reachplatform.com/core-product-structure/global-data-pass-with-airalo.md): Offer affordable travel data in 200+ countries through an Airalo co-branded journey. - [Standard Reports & Dashboards](https://docs.reachplatform.com/operations-and-reporting/standard-reports-and-dashboards.md): Out-of-the-box dashboards and reports in Reach Central for operations, support, growth, usage, and revenue. - [Platform-Level Security Controls](https://docs.reachplatform.com/operations-and-reporting/platform-level-security-controls.md): Platform-wide fraud and SMS-abuse controls, including pre-payment risk screening and eSIM QR code restrictions for new activations. - [Bolt-ons catalog](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog.md): All available bolt-ons, plus the standard request process and commercial notes. - [SSO — End Customers](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/sso-end-customers.md): Enable brand-managed SSO for customer login across Reach-powered web and app experiences. - [SSO — Agents](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/sso-agents.md): Enable brand-managed SSO for agent access to Reach Central via your Identity Provider (IdP). - [Product Bundle Integration](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/product-bundle-integration.md): Bundle mobile with existing brand services to offer converged pricing and discounts. - [eCommerce](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/ecommerce.md): A flexible, end-to-end commerce platform for MVNO brands, covering device sales, financing, fulfillment, and post-purchase lifecycle management. - [Trade-in](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/ecommerce/trade-in.md): Trade-in flow that lets customers offset the upfront device cost. - [Device financing](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/ecommerce/device-financing.md): Device financing rules and customer journey (Terrace Finance; Klarna in progress). - [Device Protection Overview](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/ecommerce/device-protection-overview.md): Device protection add-ons, eligibility, billing, partner claims flow, and client-facing FAQs. - [OEM-funded device promotions](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/ecommerce/oem-funded-device-promotions.md): Launch OEM-funded device promotions in your eCommerce store. Offer lower prices on Samsung, Google, and other devices while Reach manages pricing, tracking, and reconciliation. - [Custom App Hosting](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/custom-app-hosting.md): Decide whether Reach or your team hosts and releases the web and mobile front ends. - [Custom SFTP Setup](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/custom-sftp-setup.md): Deliver standard Reach reports to your systems through a secure SFTP drop. - [Custom Service Provider Name (SPN)](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/custom-service-provider-name-spn.md): Display your MVNO brand name on supported customer devices with a Custom Service Provider Name (SPN) on Reach Common. - [Custom Domain Setup](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/custom-domain-setup.md): Move your Reach-powered brand from a Reach subdomain to your own custom domain with validated DNS, SSL, CDN, redirects, and integration checks. - [Mobile for SMB by Reach](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/mobile-for-smb-by-reach.md): Business mobile with shared account controls, bulk workflows, and line-level visibility for small teams. - [Smart Subs](https://docs.reachplatform.com/customizations-and-bolt-ons/bolt-ons-catalog/smart-subs.md): Benchmark subscriber acquisition, churn, and support demand against an anonymized MVNO peer panel. - [Custom Dunning Policy](https://docs.reachplatform.com/customizations-and-bolt-ons/custom-dunning-policy.md): Configure a custom dunning policy for your MVNO brand, including suspension, disconnection, payment retries, and request requirements. - [Hosted Checkout Landing Pages](https://docs.reachplatform.com/customizations-and-bolt-ons/hosted-checkout-landing-pages.md): Create branded campaign landing pages that send customers to a preconfigured Reach hosted checkout. - [Landing Page Approval Guide](https://docs.reachplatform.com/customizations-and-bolt-ons/hosted-checkout-landing-pages/landing-page-approval-guide.md): Landing page approval requirements for Reach-powered mobile brands, including Broadband Labels, WCAG accessibility, advertising disclosures, carrier references, data privacy, and licensing. - [Landing Page Legal Guidelines](https://docs.reachplatform.com/customizations-and-bolt-ons/hosted-checkout-landing-pages/landing-page-legal-guidelines.md): Legal and compliance requirements for direct campaign links to Reach-hosted checkout, including disclosures, accessibility, privacy, and approval. - [Landing Page Marketing Guide](https://docs.reachplatform.com/customizations-and-bolt-ons/hosted-checkout-landing-pages/landing-page-marketing-guide.md): Plan and launch branded landing pages that drive campaign traffic into Reach hosted checkout. - [Long-term plans](https://docs.reachplatform.com/customizations-and-bolt-ons/long-term-plans.md): Configure multi-month service plans with upfront billing, automatic renewals, and renewal-date plan changes. - [AI Voice Activation Agent](https://docs.reachplatform.com/customizations-and-bolt-ons/ai-voice-activation-agent.md): Launch a branded inbound voice AI agent that handles mobile activation (new number and port-in) end to end - [Accessibility Widget](https://docs.reachplatform.com/customizations-and-bolt-ons/accessibility-widget.md): Add an AI-powered accessibility widget to improve usability and support WCAG-aligned customer journeys. ## Technical - [Brand Custom Domain Setup](https://docs.reachplatform.com/technical/platform-setup/brand-custom-domain-setup.md): Point your brand to your own domain for your MVNO brand. - [Affiliate Tracking via GTM](https://docs.reachplatform.com/technical/platform-setup/affiliate-tracking-via-gtm.md): Attribute conversions to affiliate partners using GTM on Reach journeys. - [SSO — Agents](https://docs.reachplatform.com/technical/bolt-on-setup/sso-agents.md): Configure SAML 2.0 SSO for agent access to Reach Central. - [SSO — End Customers](https://docs.reachplatform.com/technical/bolt-on-setup/sso-end-customers.md): Configure SAML 2.0 SSO for end-customer login on Reach experiences. - [Product Bundle Integration](https://docs.reachplatform.com/technical/bolt-on-setup/product-bundle-integration.md): Integrate mobile + legacy services with Reach via SSO and APIs. Check eligibility at checkout, apply bundle discounts, and sync lifecycle events (Customer Info Check, MAM, Account Update) - [Custom App Hosting](https://docs.reachplatform.com/technical/bolt-on-setup/custom-app-hosting.md): Decide whether Reach or your team owns front-end hosting, releases, and app stores. - [Custom SFTP Setup](https://docs.reachplatform.com/technical/bolt-on-setup/custom-sftp-setup.md): Provision secure SFTP report delivery using SSH keys and optional GPG encryption. - [Landing Page to Hosted Checkout Integration](https://docs.reachplatform.com/technical/bolt-on-setup/landing-page-to-hosted-checkout-integration.md): Implement a landing page to checkout integration for Reach using a browser form POST or query parameters, prefilled checkout data, promo codes, and secure redirect handling. - [Product lifecycle API Overview](https://docs.reachplatform.com/technical/api/product-lifecycle-api-overview.md): Lifecycle event flags, sequencing, and ownership for the MAM integration. - [API Onboarding Guide](https://docs.reachplatform.com/technical/api/api-onboarding-guide.md): Get API credentials, tenant scoping, and a staging endpoint for integration. ## FAQs - [Payment Gateway FAQ](https://docs.reachplatform.com/faqs/payments/payment-gateway-faq.md): Stripe vs IPPAY behavior, routing, and refund rules when switching gateways. - [Commerce & Billing FAQ](https://docs.reachplatform.com/faqs/test-att-faqs/commerce-and-billing-faq.md): Financing, taxes, promos, billing cycles, and money flow. - [Financing FAQ](https://docs.reachplatform.com/faqs/test-att-faqs/financing-faq.md): Lender ownership, financing terms, and checkout responsibilities. - [Page 2](https://docs.reachplatform.com/faqs/test-att-faqs/page-2.md) - [SPN FAQ](https://docs.reachplatform.com/faqs/network/spn-faq.md): Custom SPN setup so devices show your brand name on Reach Common. - [Porting & Usage Data FAQ](https://docs.reachplatform.com/faqs/network/porting-and-usage-data-faq.md): Port-in flow basics and CDR availability. - [Support Model FAQ](https://docs.reachplatform.com/faqs/support/support-model-faq.md): L1/L2/L3 responsibilities and the standard escalation flow. - [General FAQ](https://docs.reachplatform.com/faqs/general/general-faq.md): Common questions on customer channels, agent tooling, add-ons, access, and onboarding. - [MVNO Launch FAQ](https://docs.reachplatform.com/faqs/general/mvno-launch-faq.md): Common questions about launching a managed MVNO on Reach. - [Platform & Integrations FAQ](https://docs.reachplatform.com/faqs/general/platform-and-integrations-faq.md): Shared responsibility model, third-party integrations, and ownership. - [eCommerce FAQ](https://docs.reachplatform.com/faqs/general/ecommerce-faq.md): How plans, MDC, financing, and trade-in interact in one checkout journey. --- # Agent Instructions This documentation is published with GitBook. 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