Benchmarks & Business Case FAQs
Attach rates, churn impact, and benchmark inputs.
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Attach rates, churn impact, and benchmark inputs.
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The data doesn't lie — and it's better than what most operators model going in. Across 25+ ISPs live on the Reach platform: broadband churn drops 20–40% for bundled households, port-in share exceeds 50% within 6 months of launch, and the average household takes 2.2 mobile lines. Observed outcomes from the Reach network — not industry averages, not analyst projections.
On attach rates: partners see 5–10% attach at point of sale on new internet connections with basic sales training. ARPU and margin profiles vary by market and pricing strategy — we share the full benchmarking tool with partners who are ready to model the opportunity.
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