Understanding Your Cost Structure

Mobile has a very different cost structure from broadband. There is no significant capital investment — costs are primarily variable and operational.

Fixed / One-Time Costs

• Platform Setup: $0 for out-of-the-box plan
• Add-On Features: SSO, branded app hosting, SFTP, and other add-ons have one-time fees (see next slide)
• Sales Training: Internal time cost — typically 2–3 days of your team's time before launch
• Marketing and Launch Materials: Website updates, email templates, print materials — budget $2,000–$10,000 depending on scope

Variable / Ongoing Costs

• Rep SPIFs: $25–$75 per line activated. Biggest variable cost in Year 1.
• Device Subsidies: $50–$150 per subsidized device depending on promotion. Model payback: 6–9 months.
• Customer Support Labor: Estimate 20–30% higher support volume for first 2 months post-launch.
• Monthly Maintenance Fee: Applies from Month 4 if milestone is not met. Stops when milestone is achieved.

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