Modeling the Opportunity

Use this framework to build your own 3-year model. Reach will build a custom model for your specific subscriber base — ask for it.

Step	Input	Example (15,000-sub ISP)
1	Total current broadband subscribers	15,000 subscribers
2	Apply penetration targets by year	Year 1: 3–5% → 525 subs | Year 2: 6–8% → 1,050 subs | Year 3: 9–12% → 1,575 subs
3	Apply lines per household (2.2x)	1,575 households × 2.2 = 3,465 lines by Year 3
4	Apply revenue share per line	Revenue share by plan mix and commercial terms
5	Add VAS upside	Device protection + other VAS typically add 15–25% on top of base revenue share

Reach builds a fully customized P&L model for every prospective partner — including ISP-specific attach rate scenarios, plan mix assumptions, and VAS upside. Request yours before making a final decision.

Model the Opportunity in Real Time

Reach's MVNO Business Case tool lets you configure your broadband base, pricing, and cost structure — and see your full P&L, dashboards, and charts update instantly. No analyst required. Built for CXOs and senior leadership teams evaluating a mobile launch.

What It Models

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5-Year P&L

Subscriber growth, revenue, network costs, marketing spend, device store economics — all in one model.

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Live Dashboards

Subscriber growth curves, mobile penetration rate, marketing spend vs. revenue, and broadband bundle savings — updated as you configure.

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Full Configuration

Set your Carrier of Record model, configure your broadband base, define your plan lineup, and see residual per subscriber.

Get Access

Request access to the Reach MVNO Business Case tool — built for ISP leadership teams evaluating a mobile launch.

Click here to request access

Questions or clarification? Email us at [e-mail].