What the Benchmarks Show

Practical performance benchmarks from live ISP launches on the Reach platform.

What the data actually shows

Reach has 25+ ISPs live on its platform across a range of sizes and markets.

5–10%

Attach Rate at Point of Sale On new internet connections with basic sales training

20–40%

Broadband Churn Reduction For bundled households across all Reach launches

>50%

Port-In Share Share of activations that are port-ins within 6 months of launch

2.2

Mobile Lines Per Household Average across the Reach network

These are observed outcomes from the Reach platform, not industry averages or analyst projections.

• Attach rates on new internet sales typically land between 5% and 10% with basic sales training
• ISPs with strong SPIF programs and proactive outbound campaigns have exceeded 15% attach on new sales
• Broadband churn reduction (20-40%) is the most consistent finding across all launches — bundled customers simply do not leave
• Port-in rates exceeding 50% within 6 months indicate subscribers are consolidating from major carriers, not just adding a line
• Regional ISPs frequently outperform large cable operators on attach rate due to stronger local relationships and higher rep engagement

ISPs with strong SPIF programs and proactive outbound campaigns have exceeded 15% attach on new sales.

Modeling inputs for your business case

Use these planning inputs as a practical starting point:

• Year 1 target: 7% attach on new internet sales
• 3-year target: 10% penetration of the total broadband subscriber base
• Port-in assumption: 60% of activations
• Lines per household: 2.2
• Revenue modeling: see Commercials

Questions or clarification? Email us at [e-mail].