> For the complete documentation index, see [llms.txt](https://docs.reachplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reachplatform.com/starter-kit/starter-kit/for-isps/deciding-on-mobile/what-the-benchmarks-show.md).
# What the Benchmarks Show
Practical performance benchmarks from live ISP launches on the Reach platform.
## What the data actually shows
Reach has 25+ ISPs live on its platform across a range of sizes and markets.
{% columns %}
{% column %}
5–10%
Attach Rate at Point of Sale
On new internet connections with basic sales training
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{% column %}
20–40%
Broadband Churn Reduction
For bundled households across all Reach launches
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{% endcolumns %}
{% columns %}
{% column %}
>50%
Port-In Share
Share of activations that are port-ins
within 6 months of launch
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{% column %}
2.2
Mobile Lines Per Household
Average across the Reach network
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{% endcolumns %}
{% hint style="info" %}
These are observed outcomes from the Reach platform, not industry averages or analyst projections.
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* Attach rates on new internet sales typically land between 5% and 10% with basic sales training
* ISPs with strong SPIF programs and proactive outbound campaigns have exceeded 15% attach on new sales
* Broadband churn reduction (20-40%) is the most consistent finding across all launches — bundled customers simply do not leave
* Port-in rates exceeding 50% within 6 months indicate subscribers are consolidating from major carriers, not just adding a line
* Regional ISPs frequently outperform large cable operators on attach rate due to stronger local relationships and higher rep engagement
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ISPs with strong SPIF programs and proactive outbound campaigns have exceeded 15% attach on new sales.
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## Modeling inputs for your business case
Use these planning inputs as a practical starting point:
* **Year 1 target:** 7% attach on new internet sales
* **3-year target:** 10% penetration of the total broadband subscriber base
* **Port-in assumption:** 60% of activations
* **Lines per household:** 2.2
* **Revenue modeling:** see [Commercials](/starter-kit/starter-kit/for-isps/commercials.md)
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Questions or clarification? Email us at .
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