Launch Offers and SPIF
Keep the day-one offer simple and pair it with incentives that make reps lead with mobile.
Launch Offers and SPIF
Launch offers
Pick one hero offer first.
Add a second offer later.
High-performing launch offers include:
Free line for 12 months
Free device with activation
Buy one, get one free
Bundle discount with broadband
Port-in bill credit
Keep the offer simple.
The customer should understand it in one sentence.
SPIF design
A SPIF is not optional.
Recommended structure:
$25–$50 for each new activation
$15–$25 extra for each port-in
$10–$20 extra for attaching mobile at broadband sale
Team bonus for hitting attach goals
Launch the SPIF on day one.
Do not wait for slow results first.
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