Launch Phases

Realistic timeline from internal decision through launch and early ramp.

Launch Phases

A well-run mobile launch follows a predictable sequence.

These timelines are realistic, not optimistic.

Reach's 2026 onboarding redesign shortens the integration portion of the launch.

1

Phase 1: Decision

Weeks 1–2

Leadership aligns on the 12 launch decisions.

Assign one internal owner.

Select the launch path.

Complete the coverage analysis.

Review commercial terms.

2

Phase 2: Implementation and readiness

Weeks 3–5

This phase can extend based on launch-day customization.

Sign the agreement.

Provision Reach Central.

Complete brand configuration.

Finish ops training and rep training.

Communicate the SPIF.

Finalize the launch offer.

Run a soft pilot with 10–20 employees.

Establish escalation contacts.

3

Phase 3: Launch and ramp

Week 5 onward

Start with a soft launch.

Then move into full launch.

Run the outbound email campaign.

Run the rep call blitz.

Hold a QBR with Reach in month 3.

Review port-in rate and VAS attachment in month 6.

Most timeline slippage happens in Phase 2.

Sales training and the soft pilot are the most common causes.

Do not skip either.

The soft pilot usually surfaces 3–5 issues before customers see them.

Questions or clarification? Email us at [e-mail].