What Is Included and Optional Add-Ons
Core launch capabilities included in the platform, plus optional customizations.
What is included
The platform includes the core capabilities needed to launch and operate mobile. No custom development is required. Reach delivers this through proprietary platform features and integrated third-party services. That gives partners one operating layer instead of a fragmented stack.
End-to-end customer experience
Reach provides fully white-labeled web and mobile experiences across the full subscriber journey. That covers purchase, activation, account management, and support.
White-labeled web experience: Templatized design is ready for partner branding.
White-labeled mobile app: The "That's My Mobile" app is available on the App Store and Google Play.
Self-service portal: MyAccount gives subscribers a self-serve management experience.
Device and SIM management: Ordering, fulfillment, and activation flows are built in.
Lifecycle communications: Promotions and notifications support the subscriber journey from day one.
Commerce, billing, and payments
Reach covers the full financial lifecycle from purchase through recurring billing. Built-in tax and compliance handling supports standard regulatory needs.
Payment processing: Secure handling of customer payments
Billing engine: One-time and recurring charge management
Invoicing: Automated customer billing statements
Tax and compliance: Standard regulatory handling
Product catalog: Plan, pricing, and offer management
Business rules: Policy and workflow configuration
Network and provisioning
Complete network integration and service activation across multiple carriers. Includes eligibility checks, provisioning, SIM/eSIM management, and diagnostics—supporting both MVNE and MVNA models.
Eligibility checks
Service provisioning and activation
SIM and eSIM management
Inventory coordination
Diagnostics and service troubleshooting
Reporting and insights
Standard dashboards and operational reports:
Growth dashboards
Operational dashboards
Support dashboards
Standard performance reports
Care and support
Multi-tier support capabilities with Level 1 tools for your front-line agents and Reach-provided Level 2/3 support. Complete customer visibility across profiles, orders, billing, and fulfillment for efficient issue resolution.
Escalation & Ticketing: Technical routing
Level 2/3: Reach-provided
Reach Central: Back office
Reach Central is the web-based back office your team uses daily. It is available from day one. It provides role-based access for sales, support, and business stakeholders. Full training is provided before go-live.
Sales agent access
Order creation
Customer onboarding
Promotional tools
Support agent access
Customer profile management
Billing views
Ticketing
Business stakeholder access
Analytics
Reporting
Operational oversight
What your team can do
Subscriber management: View and manage mobile subscribers in real time.
Activate lines
Suspend accounts
Update plans
Process SIM replacements
Track port-in status
Review the audit trail for every action
Plan and catalog management: Configure plans, pricing, and promotions.
Manage rate decks
Enable VAS products
Update device listings
Push storefront changes in real time
Reporting and analytics: Track core operating metrics and export data for internal analysis.
Activations
Port-ins
Plan distribution
VAS attach rate
Revenue
Exportable data for internal BI tools
Support and escalation: Manage support workflows and monitor operational issues.
Internal ticket management
Real-time porting status
Carrier incident tracking
SLA monitoring
Train at least 2–3 internal users before launch: an ops lead, a support lead, and the mobile owner.
Optional add-ons and customizations
Additional customizations are available on a time-and-materials basis to meet unique business requirements and brand standards.
Experience and UI
UI and UX customizations beyond standard ECHO templates
Custom mobile application
Custom SIM kits, packaging, and inserts
Custom SPN. The standard SPN is
Mobile
Platform and logic
Custom business logic and workflows
Advanced discount validation logic
Client-specific feature enhancements
Integrations and access
Custom third-party integrations
Single sign-on for agents and customers
Data and reporting
Custom dashboards and reporting views
Client-specific metrics and analytics
Communications
Email customizations beyond default branding
Lead nurturing series campaign
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