What to Know Before Launch

Decisions leadership should align on before launch.

Most delays happen because leadership leaves core decisions unresolved.

The 12 decisions to make before launch

Work through these as a leadership team.

Each decision now has its own page.

1. End Goal
2. Carrier of Record
3. Network Choice
4. Deployment Model
5. Device Strategy
6. Key Offers at Launch
7. Agent SPIF
8. Investment from ISP
9. Sales Channel Strategy
10. Sales and Field Training
11. Customer Care Model
12. Internal Ownership

Most launch delays trace back to one of these decisions being left unresolved or assigned too late.

Leadership checklist

Before moving forward, make sure you can answer:

• What are we optimizing for first?
• Who owns launch internally?
• How much are we investing?
• What is our day-one offer?
• How will we sell mobile?
• Who handles care and escalation?

If those answers are clear, move on to Launching with Reach.

Questions or clarification? Email us at [e-mail].