Key Offers at Launch

Pick the core launch offer that drives early attach and keeps the sales motion simple. The offer needs to be simple and easy to pitch. If a rep cannot explain it fast, conversion drops.

Fewer plans. Lower price. Faster ramp.

Make the offer easy to understand and easy to say yes to.

What a strong launch offer does

A good launch offer should:

• Show clear savings fast
• Remove a major objection
• Create urgency
• Fit in one sentence

Launch offer ideas

Free for a year

The first 12 months are free for subscribers who activate during the launch window. This is usually the strongest attach-rate driver. Best when fast penetration matters most.

Free device

A low-cost Android device is included free with activation. This removes the "I already have a phone" objection. Best when device switching is the main blocker.

Buy one, get one free

Buy one line and get one free for 12 months. This works well for multi-line households.

Bundle discount

Offer $20–$30/month off mobile when it is bundled with broadband. This is simple, clear, and easy for reps to pitch.

Port-in credit

Offer a $50–$100 bill credit for customers porting from a major carrier. This creates urgency and supports switching behavior.

Best-practice guidance

Pick one hero offer for launch.

Add a second offer in month 3 if needed.

Avoid

Too many plans at launch

Too many offer conditions

Fine print that reps cannot explain quickly

Weak urgency

Remember: If a rep cannot explain the offer in one sentence, it is too complicated.

Questions or clarification? Email us at [e-mail].