Network Choice

Choose the launch network based on footprint-level coverage and operating tradeoffs. Do not pick the network by assumption. Pick it by footprint data.

Which network to launch on

Reach supports all three major US carriers: Verizon, AT&T, and T-Mobile. By default, Reach launches ISPs on Verizon. The platform has built-in multi-carrier flexibility and can support any of the three. The right network depends on coverage in your specific footprint.

How to decide

Run a coverage analysis for your actual service area.

The right network for a rural Kansas ISP is often different from the right network for a suburban Mid-Atlantic operator. Do not skip the coverage analysis. It is quick and removes guesswork.

1

Share your footprint

Provide Reach with your service area ZIP codes or a coverage shapefile.

2

Reach runs the analysis

Reach compares all three networks side by side for your specific geography.

This usually takes 48 hours.

3

Review the results

Reach presents the data with a recommendation based on your footprint, subscriber density, and operational preferences.

4

Make the call

Choose your launch network.

This decision can be revisited, but changing networks after launch adds complexity. Get it right upfront.

While Reach supports all three major US carriers — Verizon, AT&T, and T-Mobile — we do not recommend launching a mobile service that supports all three networks simultaneously. While technically feasible, operating across all three carriers is contractually complex, creates a fragmented customer experience, and makes it significantly harder for agents to sell effectively.

Reach's recommendation is to launch on a single network and expand only if there is a clear, outstanding strategic reason to do so.

Questions or clarification? Email us at [e-mail].