Sales Channel Strategy
Decide how mobile will be sold across inbound, outbound, retail, field, and self-serve channels. Not all channels perform the same. A good launch uses more than self-serve.
Not all channels are created equal. Use multiple channels to sell mobile with broadband and on its own.
The strongest launches use self-serve and agent channels together. Do not rely on online self-serve alone.
Core channels
Outbound to existing base
Every broadband subscriber on a major carrier plan. Your warmest possible audience. Outbound call campaign from your existing care and sales team.
Online self-serve
New broadband customers at signup, and existing customers doing research. Mobile offer featured prominently in onboarding flow and account portal.
In-store and retail
Customers who visit your locations. Rep offers mobile at every broadband transaction. Requires trained reps, demo devices, point-of-sale materials.
Door-to-door field sales
New prospects and existing subscribers at home. Field reps offer mobile alongside broadband door-to-door. Reach provides scripted pitch and activation flow.
What to align on
Before launch, decide:
Which channels go live first
Which teams carry quotas or targets
Where the offer will be visible
How performance will be tracked by channel
What scripts, materials, and training each channel needs
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